Pitched a hypothetical subscription box company and developed its brand identity.
Created concept presentation, moodboards, visual style, logo designs, business cards, packaging design, and a brand guide book.
Adobe Illustrator, Photoshop, and InDesign. 2020.
The Challenge
Design a unique subscription box service and accompanying brand collateral.
Ideation
I knew I wanted the subscription box to be a box that would transform into some sort of craft or activity. From there I thought of the name "UNBOX" and went from there with a brain dump of words and phrases.
Those words inspired my logo sketches which have a rebellious streak to them emphasizing thinking outside the box.
Concept
Starting from the concept pitch, the UNBOX idea was born.
Brand Guide
All final design choices are included in this booklet
Includes: brand values, logo designs, pattern design, typefaces and colors, business cards, and packaging design.
