Technical Design Lead in a team of three.
Assessed a local coffee shop's brand assets so we could design to increase their brand equity.
I conducted user research, competitive analysis, and pre-project and post-project usability testing to create a project success metric.
I also designed two more user-friendly infographics to fit two design directions.
Research and Adobe Illustrator. 2020.
Because of our project, L3 Craft Coffee is now working to implement our Small Design Step concept into their brand.
The Challenge
Work with the owners of L3 Craft Coffee to get to know their business, their customers, and present two rebrand directions.
Project Research
I lead target audience and user research by creating and conducting a survey about coffee shop habits, preferences, and impressions about L3 Craft Coffee.
User Journey Maps
Using the insights I gained from my target audience and user research, the team created three different personas for our target audiences. I created user journey maps detailing each persona's journey when interacting with the brand after the rebranding process.
Information is based on survey findings and actual quotes from participants.
Small Design Step Infographic Redesign
After interviewing people that belong to each target audience about their impressions of the brand and the ease of information navigation in L3's existing infographic and website, I used that feedback to create new more user-friendly renditions of the Discovery Bar infographic.
The new layout is designed to be clean, clear, and easy to read. It goes with our small step design plan.
Large Design Step Infographic Redesign
This alternate new layout is designed to be clear, visually interesting, and emphasize the craft handmade quality of L3's coffee. It goes with our large step design plan.
Testing Design Success
To test the success of our project, I conducted post-project interviews to do usability testing. Just like before with L3's original designs, I timed key action completion for comparison.
Overall, the new changes look to be successful.
Original L3 Infographic and Logo Design
